My Writings

Sodexo Coupons – Invalid. A Business Model explained

Short Summary: As of January 1st, 2012, all retail store chains in Bangalore (and across India) have stopped accepting Sodexo coupons in lieu of items purchased. Every firm hands out these Sodexo vouchers to its Employees (included in compensation package). Employees are now worried that these Sodexo coupons would be useless as they are not [...]

Why Men will never understand Women

There are thousands (maybe millions) of blogposts and news items which explain the fact why Men never understood (and will never understand) women. However, looking at this issue and understanding it through the lens of Hindu Mythology is a little unique (and hopefully enlightening!). Let me explain. I’ve been reading “7 Secrets from Hindu Calendar [...]

IPL 2011 Player Valuation and Analysis

The next auction of the IPL season is upon us. In fact, it is due tomorrow, Jan 8th 2011. I considered doing an extensive post on IPL player valuation including some mathematics, but then again, a combination of sleep, laziness and the Test series (Ind vs SA and Aus vs Eng) kept me away from [...]

IPL Economics

With the brouhaha around the new IPL teams and their steep prices, one wonders if it makes economic sense to buy these new IPL teams or has it something to do with human behavior (ego?) to own and run a team. (As an aside, I was talking to my friend the other day and he [...]

Customer Lifecycle: Lifecycle Messaging

Customer Life Cycle (CLC) is an oft-used term in Marketing to describe the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service. The firm which pitches the product/service to the customer typically has the following stages in a marketing campaign: Reach —> Acquisition —> Conversion [...]