Business

IPL Economics

With the brouhaha around the new IPL teams and their steep prices, one wonders if it makes economic sense to buy these new IPL teams or has it something to do with human behavior (ego?) to own and run a team. (As an aside, I was talking to my friend the other day and he [...]

Business Fundamentals a.k.a Business 101

At the start of my corporate career, armed with a MBA, I was like any other greenhorn ready to take on the world – with my jargon that is. I had solved numerous case studies and studied various books to understand the nuances of management.
Alas, all that came to nought. Or maybe.
As they say, Experience, [...]

New Business Idea – Free ISD Calls (say, US to India)

Being in the US for over more than a year now, I have had to pay through my nose for all the ISD calls that I make – to India, Singapore etc. That was a problem to solve right there – why should I pay? Is there a way to make these calls free?
The genesis [...]

Customer Lifecycle: Lifecycle Messaging

Customer Life Cycle (CLC) is an oft-used term in Marketing to describe the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service. The firm which pitches the product/service to the customer typically has the following stages in a marketing campaign:
Reach —> Acquisition —> Conversion —>Retention [...]