Business

Business Fundamentals a.k.a Business 101

At the start of my corporate career, armed with a MBA, I was like any other greenhorn ready to take on the world - with my jargon that is. I had solved numerous case studies and studied various books to understand the nuances of management.
Alas, all that came to nought. Or maybe.
As they say, Experience, [...]

New Business Idea - Free ISD Calls (say, US to India)

Being in the US for over more than a year now, I have had to pay through my nose for all the ISD calls that I make - to India, Singapore etc. That was a problem to solve right there - why should I pay? Is there a way to make these calls free?
The genesis [...]

Customer Lifecycle: Lifecycle Messaging

Customer Life Cycle (CLC) is an oft-used term in Marketing to describe the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service. The firm which pitches the product/service to the customer typically has the following stages in a marketing campaign:
Reach —> Acquisition —> Conversion —>Retention [...]