Comments on: Customer Lifecycle: Lifecycle Messaging http://kirandhanwada.com/2009/01/26/customer-lifecycle-lifecycle-messaging/ Incoherent. Discontinuous. Paradox. Mon, 02 Apr 2012 10:07:04 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Kiran http://kirandhanwada.com/2009/01/26/customer-lifecycle-lifecycle-messaging/comment-page-1/#comment-316 Kiran Mon, 26 Jan 2009 18:49:07 +0000 http://kirandhanwada.com/?p=159#comment-316 @Rose - Haha, I never knew that this was another way of eliciting comments. I can always follow this strategy with ease ;) Coming to the point of the post, it was more to do with Messaging your customers depending on the Lifecycle and hence earning more revenue, rather than CLC per se. The closest I think healthcare comes to the messaging part is to market yearly health checkups and send in reminders every year than anything else. Healthcare is more word-of-mouth than any specific marketing/messaging.(Unless, you want to send in periodic reminders of the latest diseases in the market :P; that'll just be bad branding of course) @Rose – Haha, I never knew that this was another way of eliciting comments. I can always follow this strategy with ease ;)
Coming to the point of the post, it was more to do with Messaging your customers depending on the Lifecycle and hence earning more revenue, rather than CLC per se. The closest I think healthcare comes to the messaging part is to market yearly health checkups and send in reminders every year than anything else. Healthcare is more word-of-mouth than any specific marketing/messaging.(Unless, you want to send in periodic reminders of the latest diseases in the market :P ; that’ll just be bad branding of course)

]]> By: Rose (2 and 1/2 men) http://kirandhanwada.com/2009/01/26/customer-lifecycle-lifecycle-messaging/comment-page-1/#comment-315 Rose (2 and 1/2 men) Mon, 26 Jan 2009 06:26:24 +0000 http://kirandhanwada.com/?p=159#comment-315 Not just businesses, even basic health care uses this model! E.g. In primary health care its just what you said but like this.. problem->educating the patient (pt)->ownership (of the problem by the pt!)-> maintenance of knowledge of what to do (by sending in periodic letters from the practice i.e. Retention)->compliance!! I can go on about how it is used in medical practices higher up from primary care, but can totally imagine the agony felt by the writer/readers in reading this... so I stop :) All this ranting is because someone told someone that someone might not be interested in the current blog since its too business oriented :D I guess these are the basics of any field dealing with people, and free will :) (yup, free will :))..) Not just businesses, even basic health care uses this model! E.g. In primary health care its just what you said but like this.. problem->educating the patient (pt)->ownership (of the problem by the pt!)-> maintenance of knowledge of what to do (by sending in periodic letters from the practice i.e. Retention)->compliance!! I can go on about how it is used in medical practices higher up from primary care, but can totally imagine the agony felt by the writer/readers in reading this… so I stop :)

All this ranting is because someone told someone that someone might not be interested in the current blog since its too business oriented :D I guess these are the basics of any field dealing with people, and free will :) (yup, free will :) )..)

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