Archive for January 26th, 2009

Customer Lifecycle: Lifecycle Messaging

Posted by Kiran on January 26, 2009 | Comments (2) | Trackbacks (0)

Customer Life Cycle (CLC) is an oft-used term in Marketing to describe the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service. The firm which pitches the product/service to the customer typically has the following stages in a marketing campaign: Reach —> Acquisition —> Conversion [...]

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Categories: Business, Marketing, My Writings